About Us + Testimonials


About Us

At Pool Town in NJ, We Design a Complete Backyard Concept

Welcome to Pool Town, NJ’s premier design, construction and installation company. Since 1986, Pool Town has grown from a small family of pool builders to one of the largest vinyl pool companies in the USA.  

Our innovative pool designs have delighted and amazed homeowners from Cape May to Sussex County, and everywhere in between. Our hard work and dedication to perfection makes us the leading vinyl inground pool company in New Jersey. We feature many inground pool designs and sizes, an array of water features, the ultimate water circulation and sanitization systems and in-house engineering and permit department.

We can design and build the perfect backyard oasis for your family.

Because of Pool Town, over 10,000 New Jersey homeowners have experienced the benefits of custom outdoor living. When other pool companies in New Jersey say “No, we can’t,” Pool Town says “Yes, we can!” Our unique pool designs are a labor of love – and we guarantee you’ll love them too. When it comes to designing and building swimming pools, New Jersey’s own Pool Town believes “If you can dream it, we can build it!”

Unique Pool Designs, Custom Backyards and Exciting Outdoor Living
We are a full service pool company offering a wide range of services to create the custom pool of your dreams. Our swimming pools include unique designs with many features. In addition to inground pool construction, we provide New Jersey homeowners with:

  • Waterfalls
  • Lighting designs
  • Salt water generators
  • Natural stone and brick patios
  • Landscaping ideas
  • Retaining walls
  • Fencing

Once the project is completed, we offer service and maintenance for swimming pools to New Jersey homeowners. Our highly trained and experienced technicians offer seasonal openings, closings and pool and spa service that other pool companies in NJ don’t offer. Our service department can solve any problems that may occur with your filters or pumps, or if you need a new liner, a safety cover or heater for your inground pool. We have a fleet of vehicles providing service from Cape May to Sussex County in New Jersey that is ready to get the job done. And we are staffed with courteous and trained customer service personnel only a phone call away.

When it comes to designing, installing and maintaining swimming pools in NJ, you want the best. Pool Town is NJ’s premier pool construction, service and retail outlet; just ask one of our over 10,000 satisfied customers! Call your assigned Pool Designer or our office at (800) 882-0152 for special offers and to learn how we can take the vision you have for your backyard and make it a reality. And let us prove to you that nobody offers better value for your hard earned money. Before, during and after you get you pool.

What Our Customers are Saying About Pool Town...

Watch What Customers Have Said

Read What Customers Have Written

We highly recommend Pool Town for all your pool needs from start to finish the entire process was seamless. Our new inground pool is amazing thanks to everyone involved at Pool Town. Their customer service was exceptional. The entire Pool Town Staff were extremely knowledgeable and courteous. Many thanks to Billy (salesman), Laura (permits), Maria (construction) and the list goes on.


Kevin Y.

I feel it best to write a review after time has passed. I have had my pool for 4 years now. It's a 30 by 16 vinyl built in. I am always honest in my reviews, I believe that the potential customer has a right to know how not only about the initial purchase and install, but how, after a few years, the customer service and product they sell stand up to the rest of time.
I have to say that my initial purchase went really well, but they after 4 years of ownership, the pool is outstanding. The quality of the materials are superior and they still look as good as the day I purchased them. I do recommend that you purchase the better pool liner, construction material and any product they sell that comes with the 25 year warranty. It is well worth the extra Monet. Time moves fast and it's always better to spend the extra money to have the comfort of not worrying about replacing things. I am so happy with my pool, and very happy with pool town. I use Excel pool service which is a part of Pool Town. They are great. I 100% recommend this company.

Mark W C.

My wife and I had been dreaming of a backyard oasis since we moved into our home in 2004. Our backyard is on a bit of a slope so we weren't sure if a pool was a possibility due to the costs and work involved. We shopped around, but pool town was definitely the best choice. They made our sloping waste of a yard into a 5 star resort! I'm not going to lie, every construction project has its moments but pool town's customer service staff were there to answer every question we had. I would definitely recommend them for any pool needs.


Chris M.

I’ve been dealing with a Pool Town for over 20 years. I’ve purchased a pool, hot tub and all my accessories. They are my exclusive supplier for chemicals also. The quality of their products is superior to any other pool supplier. Pool Town’s staff is friendly and knowledgeable-gladly willing to help with any situation. I would highly recommend Pool Town for ALL of your pool a shot tub needs.”  Please feel free to contact me personally with any concerns.

Best Regards,
David B.

Whenever someone I know is thinking about buying a pool, I always say the same thing, "Go to Pooltown". The whole process from start to finish was a breeze. They are extremely professional and helpful. We were floating in our new pool in no time! I love my Pool Town pool!

The DeLeon Family

Pool Town from start to finish did an excellent job. Every employee that came down was knowledgeable. If you want a new pool installed correctly Pool Town is the company to use. 

The Lieber Family

Our experience with Pool Town has been amazing. The staff both in the office and onsite during the building and maintenance of our pool has been professional and helpful. I consider my family lucky to have chosen them!

Amy K

Pool Town (especially Michael) went above and beyond to ensure our pool install was exactly what we were looking for. The whole staff form sales to install were exceptional and excellent at communicating what was going on and answering all of our questions in a timely manner. All of this led to great overall experience with Pool Town.

Michael N

My experience at Pool Town was wonderful. Easy, well explained and moved quickly. I liked their work so much that I have referred three other families and they feel the same.

Daniela M.

My experience with Pool Town was fantastic. I worked with their sales consultant on the design and features that would most appropriate for my yard. Their team was extremely engaging, responsive and knowledgeable. They ushered my application through the local zoning and permitting process and completed the project on time and on budget. A terrific experience overall and five years later we have enjoyed countless hours of family fun and memories.

Joe .

After researching several different pool companies, we decided to go with Pool Town, primarily due to the feedback I received when I checked references. The installation crew was wonderful! Since then we have used Excel Pool Service for all our openings, closings and service. Everyone is so nice and helpful! So glad we went with Pool Town.

Joy Osterhoudt

I’ve spoken to 3 referrals this season I told them how good Pool Town is and why I’m happy with my pool we had a good season my grand kids took swimming lessons in the pool and did great pool we also had several parties and had our churches youth group over to swim  I’m sorry I didn’t get my pool sooner.

Debbie and Howard T.

Thank you Pool Town for helping us build our backyard resort! Our salesman Carl was never pushy and answered all of our questions and concerns before we even signed on to make it happen. From Brittany to Maria to their Excel pool service, their staff is trained and knowledgeable for each step of the way and always available a phone call away. We had small bumps in the road because our backyard is narrow however all issues were taken care of quickly and professionally. Like with any big home project, it takes time and patience but Pool Town ensures the whole process runs smoothly and efficiently. We would highly recommend to anyone considering building a pool! 

Roseanne and Anthony T.

We had a very pleasant experience dealing with all members of the Pool Town staff during the pre-planning, execution, and post construction process.   Everyone involved in the building of the pool was efficient in their role and the customer service was top notch! They always answered whatever questions we had in a timely manner as well as guided us in the right direction with inspections. We couldn’t be happier with the final product!

Ryan P.

Pool Town exceeded my expectations for our pool construction project by ensuring every step of the project was scheduled out in advance, kept very good communication and met the construction timeline.  Now we have a beautiful backyard oasis that the family enjoys all summer long.

Eric H.

We purchased our pool from Pool Town in 2004.  It’s been great!  We have had no major problems, and have our pool opened and closed each year by Excel their authorized Service Center.  I will always recommend Pool Town!

Dan Y.

The in-house salesman was very knowledgeable and walked us through each detail of the process. The construction was timely and as professional as I have experienced. It was a very relaxing process.

Dale M.

You All have done the utmost for me always. I don’t need rewards to keep pool town as our peeps, I just love you guys. You are the best company, you all stand by your work, your employees, and contractors are so cool and honest. Don’t worry; we’re not going anywhere else. Everyone in your company is always there to talk whenever it is necessary.

Tracy N.

We purchased a pool from Pool Town three years ago and we have enjoyed it every hot summer day.  The pool was completed on schedule and the Pool Town staff was particularly helpful during the process.  The finished product is absolutely amazing and it’s so relaxing for the family to hang around and swim in the pool.  Don’t hesitate if you’re on the fence about it, just do it and you won’t regret it.  

Very Happy Customer.
Rob L.

I have to say our sales rep was very polite and not pushy. We are very well satisfied with the construction of the pool and a time frame it took to be completed. At the end everything was explained on how to use the system. We are happy with the overall experience with Pool Town.

The Canestri’s

The reason we purchased our Pool Town Pool is that start to finish they made us feel like family. We went to 3 other pool company's and not one of them sat down and took the time to explain the different types of pools to us. When we arrived at Pool Town, we were greeted and asked what we are looking for and to fill out a brief form. We were then introduced to Bill who sat us down for over 2 hours and explained all different types of pools, how they are constructed, filtering, size/types and what would be the best option for us all with no pressure. Once we decided to go with Pool Town the process could not have been any easier starting with Laura who worked with permits, Maria with scheduling, John the excavator, Simon the installer and now with Kristin and Leesa for Phase 3. The whole process has been excellent, they informed us daily on the progress and what was going to happen next, they set up the inspections and they are there to answer any of your questions.  We also recommend using the Excel Pool Service for your start up, closing and cover they are excellent with customer service and will answer any of your maintenance issues this has been a total pleasure working with Pool Town and I would recommend them to anyone looking to have a pool installed.

William M.

I had a wonderful experience with Pool Town.  They were always available to help you day, nights, & weekends for any questions or concerns.  The installation crew were super friendly as well & my kids loved bringing out snacks, water & making lemonade for them. It was a big decision to get the pool and I'm happy we did! We had such a fun family & friend filled summer. Definitely no regrets!

Kimberly B.

Not only did Pool Town help me secure our township permit for installing a new in ground pool, but they also have excellent install work on the pool structure & Liner, all electrical work, including and up to the concrete & patio work. They also have excellent response on any follow-up issues.

John K.

Our experience with Pool Town from start to finish was quiet pleasant   Our salesman was very informative, explained the process thoroughly and helped with our concerns. The contractors did a great job and we couldn't be happier with the finished product.

Maria M.

We chose Pool Town because of their reputation for excellence, and longstanding history for great customer service.  We valued having a liaison for each step of the process, which helped to ease our minds and resulted in a successful and beautiful in ground pool.

Zander P.

We are very happy that Pool Town handled the whole construction process smoothly and efficiently and we were always well informed what would come next. Of course, it's a major construction, and we didn't expect our pool to be built in a few weeks. We really liked Ron's down-to-earth approach and the fact that he didn't try to sell us anything that we didn't need. Shanna went above and beyond to help us pick the right liner and Maria was always readily available (we loved the punch list!) when we had questions. The handled everything professionally. We love our pool! It is always reassuring to know that everyone at the store is extremely helpful. They take their time to answer questions even over the phone.


I’m very happy with the services from Pool Town.  The installation went very well.  Everything was completed to my satisfaction.  I’ve had the pool for about 14 years now and still enjoy all aspects of the pool and Jacuzzi.  Whenever service was needed, Pool Town was quick to respond and did a great job.

Richard G.

I would definitely recommend Pool Town if you are thinking about getting a pool!  Our sales rep Carl worked with us throughout the entire process and was available anytime we had questions.  Prior to the installation, we were provided with a timeline of the different phases of construction and Pool Town had our pool completed on time as promised.

The Hubert Family

We had our pool put in by Pool Town in 2013.  We've had zero issues from the day we decided to go ahead with it.  Start to finish went exactly as we were told.  We LOVE our pool & it's been enjoyed by so many over the years. We've recommended Pool Town many, many times and will continue to do so.

Mike & Marianne P.

Our experience with Pool Town has been incredible.  This is the 4th summer with our pool and so many friends and family continue to comment how beautiful our pool is.  We have never once regretted that decision to make this investment for our family. I know of at least 15  people since us that have used Pool Town and they all love their pool.

Jimmy S.

Pool town installed my pool in summer of 2018. I couldn't be happier with the install. The attention to detail and staying on time was important to me and they succeeded in every aspect. Now a full summer later after the new excitement wears off I'm still pleased to say that they were the best choice running.

Mark S.

Pool Town was very professional and always came to my house when they said they would. Ron, our salesman, Shanna in the permit department, Simon our installer and Bob our excavator did a great job. Maria and Toni in the construction department were always one step ahead of me and sometimes called just to see how we were doing. I would highly recommend them to anyone.

Steven P.

From the moment of excavation to the finished product and even to this day years later, I have been extremely happy with my well-built Pool Town Pool With each passing year i am grateful for the excellent construction of my pool from pool town.  From day one it has brought us great pleasure and continues to do so.

Shirley C.

I shopped at different pool places and something didn’t “sit” right with me. I felt as if I was being rushed into a decision and no one from the place was hearing me. One day, on the spur of the moment I decided to go to Pool Town, I met with Billy and the rest is history. EVERYTHING that was promised was delivered and then some. I love the service and I’m happy to say, this is my 3rd with my pool and it was worth every penny.

Marie M. RN

We were very pleased with the services that Pool Town provided us with at our home in East Brunswick. We had a pleasant experience working with Pool Town and have had 6 years of enjoying our beautiful pool. Pool Town definitely delivers a great product at a great value, also as a landscaper I have and will continue to refer you guys.

William L.

We were so excited to meet with Pool Town to discuss having a new pool installed.  We had met with other companies and found Pool Town to be professional/friendly and very informative.  Our salesman Billy Azur was very helpful in our decision making process as there were many things we weren't educated on regarding pools.  The communication throughout the construction process was great and made it go very smoothly.  I highly recommend Pool Town to anyone in the market for a new pool.  Even after 4 years we know we can reach out to Billy from Pool Town to ask any questions we may have. 

Melinda & Robert A.

Anyone looking to build your backyard escape; Pool Town is the place to go to. They built a beautiful pool that is the envy of all my friends and family. My salesman Billy was fantastic. He was very knowledgeable and was there any time I needed him. The permit department worked hard to get my paperwork done in a timely manner and kept me informed every step of the way. I was kept in the loop from the excavation, all the way through the masonry work. There were a few bumps in the road that were unavoidable, but Pool Town stood by every promise they made and now, like I said, my pool is the envy of all my neighbors and friends. Since then, I have recommended friends to Pool Town and they too are happy with the price and the quality of the work. I would recommend anyone to Pool Town who wants quality work at a great price.

Kristen B.

I had a wonderful experience in having Pool Town install my pool. Bill Azar was a great sales rep and walked us through the process. In working with Bill, I didn't feel rushed or overwhelmed while choosing our pool design and accessories. He explained all the possible options that would work to fulfill our family's needs in enjoying our investment. Once we reached the construction phase, Laura Massano was very informative distributing information via emails and phone calls. The Pool Town staff was always readily available and accommodating in any needed schedule changes. I would highly Pool Town.

Alex C.

My family had our pool installed by Pool Town 15 years ago.  We chose the “Natural Spring“ and love the design, which fits perfectly in our yard.  We have experienced zero issues with the pool, perhaps because Pool Town opens and closes our pool every year.  I highly recommend Pool Town to anyone interested in purchasing a good product from a quality organization.

Dan Y.

Pool Town was an absolute pleasure to do business with. From the initial start of signing our contracts to dealing with everyone in every stage of the process; the masons, pool installers, & waterfall installers were great.  The staff that was in charge of getting my permits pulled and cleared was wonderful. They were and are still an absolute pleasure to do business with. We had our pool installed in 2012. Everyone was super kind and professional.  The entire process of having our pool installed was a pleasure. Anytime we call service they are super knowledgeable and helpful. They even help us troubleshoot the problem first before having service come out.  At this point, we would only use Excel, Pool Town’s Authorized Service Center to open and close our pool.  We are always so happy with everyone we speak to. We highly recommend that you do business with Pool Town and Excel Pool Service.”

Thank you,
Linda F.

I had a great experience with Pool Town from start to finish. First, we met with Billy who helped us pick out our pool. He designed the layout that was perfect for our property. Every phase of the construction process was clearly outlined as to what to expect. We ran into many issues with getting my inspections done in a timely matter with my township (not the fault of pool town) and Maria was on top of the issue. She went above and beyond to speed things up. Every person from excavator to electrician was very professional. Our pool turned out amazing!! 

Thank You
Kelly E.

We just completed the installation of our Grecian style in-ground pool and could not be happier! From the moment we met with Billy to discuss our options, we knew we were making the right decision. The customer service and professionalism here is excellent and whenever we had a question, we had our answers the same day. I honestly did not expect this process to be as quick as it was! I would highly recommend Pool Town to anyone!” 

Mevla N.

Pool Town was excellent throughout the process. Billy was great during the sales phase. Maria was wonderful and so helpful during the construction phase. She was extremely responsive and answered any questions and eased our minds. I would highly recommend Pool Town to anyone who is on the market for an in ground pool.

Dan B.

We started our pool shopping in January 2019. We had a great meeting with Billy. He was very informative and it made our decision very easy. Our pool was completed in July.  Building a pool definitely is a complicated process, but Pool Town was great to work with. Especially Maria and Leesa!!”

Francine M.

Pooltown stayed vigilant and steady while working hard over the winter in between snow storms and freezing temperatures to help me have my backyard oasis built. They communicated with me every step of the way. My pool is absolutely gorgeous and everyone that steps into my backyard is blow away. The cement work was meticulous and we were ready for our Big Memorial Day BBQ!! From the diving board to the waterfall to underwater lighting believe me when I tell you. My pool is exactly as I dreamed it would be and more. My boys love it, I love, and my family, my neighbors and friends absolutely love it. We also got a Tiki bar which together with my pool makes by backyard look like a resort. We feel like we are on vacation every single day!! Thank you Pool Town!! Looking forward to another chapter of memories!!!

Donna L.

We were very happy with the construction of our new pool. 

Our salesman Billy was very professional and always answered my calls and texts. Being close to the water we are glad we chose a pool with more sturdy construction.

I’m sure we will have many years of enjoyment.

Sal M.

We could not be happier with the experience of putting in our pool with pool town. They were completely transparent every step of the way, on-schedule, organized and communicated during every step of the process. We have already referred friends that are also using Pool Town. They exceeded our expectations on what I thought was going to be an arduous process and made it the complete opposite, a pleasure!

Tara P.

The staff was extremely helpful and knowledgeable. Communication was great throughout the process. The construction was smooth, with minimal disturbance of the existing yard. All inspections passed the first time, and each crew that showed up was on time and friendly. I am very grateful for a smooth experience.

Nick & Ranae S.

I love my pool! Working with Pool Town was easy. My expectations were set appropriately, and I was kept up to date on all of the steps of the process. Any issues I experienced were immediately addressed and rectified. I would recommend Pool Town to anyone looking to install an in ground pool.

Monica D.

From the start, we have had such a great experience with Pool Town! They came highly recommended by friends and neighbors that we didn’t even feel the need to shop around. Since day 1, we have felt like family. Billy was extremely knowledgeable about the different pool shapes, liners, filters, equipment, etc. He made the entire pool buying process a breeze! During phase 1 Kirsten was quick and efficient at applying and obtaining all the permits required for the job! She was also very quick with her responses. In phase 2 Maria was truly the best! She made sure we were always informed about what was going on and what the next steps were. She would even call me after hours on her drive home! No one is more dedicated than she is! Our excavator Jimmy kept us informed throughout the entire excavation process and completed the job in a timely manner. Our installer Chris was also very dedicated! Chris made sure to come by on a Sunday to make sure everything was ready for an inspection on Monday morning. He always made sure to let us know what is going on. Overall, we highly recommend Pool Town and if we had to do it again we would for sure use Pool Town!!.

Virginia I.

Getting a pool is a SCARY experience. It's a big expense and a LIFE event. Pool Town was the best company to partner with thru this scary life event. Pool Town not only knew my township (all the process/expectations I would encounter along the way) but they were THE MOST organized company I have ever worked with! Customer Service is the name of the game with Pool Town. They are amazing! if I ever had a question or a worry - all I had to do was call or send an email to Maria or Carl and in a HEARTBEAT those questions would get answered! The final product… My gorgeous pool. I have wanted one since I was 7 and this pool of mine has surpassed my expectations. WOW. BEST THING EVA! feel free to have ANYONE call me anytime! Poo Town is the BOMB...

Melissa S.

Contact Some of Our Customers Yourself

Contact Town
Natoli, Heather Nutley
Albano, Pat and John Neptune
Arneson, Robert Toms River
Arsenis, Trish Linwood
Bambha, Manik Short Hills
Baran, Kevin Brick
Barnable, Kristen Toms River
Blaess, David Howell
Breslow, Dan West Creek
Burke, Kim Jackson
Caloia, James Howell
Canestri, Paul Kendall Park
Cerchione, Marcia Brick
Chacko, John and Caren Manalapan
Cipperly, Susan Monroe
Corcoran, Shirley Middletown
Crolius, Julie Middletown
Cruz, Alex Manalapan
D. Damerau and P Crowley Pt. Pleasant
Davidson, David E. Brunswick
DeCecco, Monica Neptune City
DeLeon Family Brick
DeLuca, Kim Toms River
DiPaolo, Diane Boonton
Eberhardt, Kelly Springfield
Echeverria, Shannon Fairfield
Emre, Ayden Harrington Park
Evans, Beth and Al Colonia
Farley, Linda Old Bridge
Fitzpatrick, Martin Red Bank
Flynn, Lauren E. Brunswick
Gianuzzi, Deborah Newton
Goldstein, Diana Egg Harbor Twp.
Greco, Richard Neptune
Helms, Eric Colts Neck
Hubert, Tim Middletown
Johnson, Cynthia Roselle
Johnson, Vickie Bradley Beach
Keef, Amy Brick
Kerr, John Jackson
Lapointe, Amanda Marlboro
Lavin, Rob Freehold
Leto/Meroney, Jamie Toms River
Lieber, Zalmy Toms River
Liptak, Donna Old Bridge
Lovino, Bill E. Brunswick, NJ
Lupo, Joe Little Silver
Mao, Steve Boonton
Mascuch, Joseph Clinton
Maslenko, Ursula Kenilworth
McCormick, Charlie Millstone
McGrath, Debby Cape May
McKeon, Michael Columbus, NJ
Mego, Bill Eatontown
Mendes, Maria Morganville
Michaels, Marie Brick
Miraglia, Francine Old Bridge
Mooney, Tom & Maria Old Bridge
Morin, Dale S. Plainfield
Morrongiello, Sal Toms River
Moscarella, Daniella Manalapan
Mosley, Nicole Florence
Nevitt, Michael Hazlet
Nirschl, Tracy Ocean
Osterhoudt, Joy Hamilton
Papp, Jerry and Patricia Fairfield
Patel, Hitesh Wall
Patlen, Tara Colts Neck
Peters, Ryan Marlboro
Polis, Alexander Middletown
Power, Mike Rahway
Puleo, Steven Delran
Purcell, Suzanne S. Plainfield
Rapella, Jerry Belford
Rockerfeller, Dennis Brick
Santoro, Mark Manalapan
Santostefano, J Jackson
Scarpitta, Don Middletown
Schock, Nick Swedesboro
Scirica, Dan Fairfield
Simonetti, Paul Chesterfield
Slaski, Thomas East Windsor
Surdez, Melissa Aberdeen
Tansey, Joseph Manalapan
Thomas, Orsolya Manalapan
Tokarski, Debbie & Howard Hawthorne
Torres, Ambiorix Hazlet
Trapasso, Anthony Spotswood
Iliadis, Virginia Bayville
Whinckler, Mel Ocean Twp
White, Laurie Manalapan
Wilczek, Robin & Jim Hillsborough
Young, Dan Perrineville

If you'd like to contact anyone on this list, complete the form on this page and we will send you their contact information.

Please contact your Pool Town Representative if you have further questions.


Pool Town Inc.
5500 U.S. 9
Howell, NJ 07731
HIC # 13VH00923100

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